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Every year at the Staff Christmas Party along with my rendition of American Pie and the health and safety risk that is New York New York we always have our adopted Castle Green theme tune somewhere in the many encores…Reach for the Stars.

Not an obvious classic I hear you saying and S Club 7 have probably still to be invited into the Rock and Roll Hall of Fame but somehow it sums up the spirit of our business…fun, friendly and now four star.

Our journey to four stars started last year with a Business Objective. We have always aimed to exceed expectations at three star but given the change the three star market, the ongoing investment in our product and the need to always look for new business opportunities in this challenging financial climate we felt this was the time to make the step up.

Some additional capital investment was required but the biggest commitment was in communication, training and a stubborn focus to raise our standards even further…not always an easy message when we have such a great team who work so hard. I firmly believe, though, that if you do not strive to be better ultimately you will go backwards.

The next phase of our development has therefore just begun and we now are working to exceed expectations at our new star rating. One of our biggest opportunities is to develop the young people who work in the hotel to reach their full potential and identify the stars of the future. In the immortal words of S Club 7

Don’t believe in all you’ve been told

The sky’s the limit you can reach your goal

No-one knows just what the future holds

There ain’t nothing you can’t be

There’s a whole world at your feet

I said reach. . .


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