David Clarke, Chief Executive of hotel chain Best Western, goes on an undercover mission to examine the inner workings of his company, with mixed results.
David has been Chief Executive of Best Western since 2005. He's a stickler for perfection, always looking for ways to better the brand, and has been the driving force behind several Best Western community and charity projects.
David spends five days undercover as new recruit 'Andy Green', and his discoveries are mixed: chefs and housekeepers who work beyond the pale.
More alarmingly it would appear that the company's recent million pound advertising campaign seems to have had little impact on brand awareness for the staff who work for this hotel group.
On returning to his head office David announces that the lessons he has learnt undercover will change the way Best Western runs its business in the future
Next Episode: Thu 15 Jul, 9PM on Channel 4