We become the first Best Western Premier Collection Hotel in the Lake District

Caption: MD Tim Rumney & GM Ben Mayou polishing the new signage

Following a year of refurbishment that included a fresh, contemporary design for the 2 AA Rosette awarded Greenhouse Restaurant, and now a £450,000 refit of 33 en-suite guestrooms, we rebranded this month with a move to BW Premier Collection, the only one of its kind in the Lake District.

The BW Premier Collection soft brand, launched almost 12 months ago, gives hotels the opportunity to benefit from the global reach of a high profile, international hospitality brand whilst allowing them to maintain an independent position in their local markets.To become a BW Premier Collection member, hotels must have at least four stars and score highly on TripAdvisor as well as passing a strict quality assurance assessment.

Managing director Tim Rumney says, “This new brand gives us the opportunity to celebrate our independence whilst retaining great sales and marketing support from an international brand. This is a very exciting time for the Hotel and allows us the build on our reputation and success. We are proud to be at the heart of Kendal and offer a service that reflects the wonderful people and atmosphere of the Lakes.”