Fixed Price … Fair Price

This seems an ideal subject to discuss with the current gym situation in Kendal at the moment. As a fitness professional, I personally think that 10 gyms in our small town is a good thing - the more places there are to get people active and on their feet the better. However, if I put my business hat on obviously the high amount of gyms means lots of competition for us here at Pulse, which isn’t ideal for us as a business but is fantastic for you the consumer. It means there’s lots of choice so you can really find somewhere that meets all your needs.

I find that sometimes Pulse gets a bit of a rough deal when it comes to comparing us to all the other competition. We seem to have a reputation as a brilliant facility with amazing staff but that we are expensive, this seems to cause people to discard us from their options. We’ve had people join recently who said they’ve never really thought we were an option as we were known for being the most expensive and a high-end choice but when they actually looked at what we were offering for the money we were surprisingly good value. For example most gyms in Kendal are around £10 a month cheaper than us so on face value seem better priced but when you think most of these facilities don’t have a pool or steam room are they actually better value for money? I don’t think so, basically for an extra 33p a day you get a pool and a steam room. We know for a fact what we charge is a fair price, you get top of the range equipment, very highly trained fitness professionals assisting you, every piece of kit you could need to have a good workout no matter what your goal, classes, a pool, a steam room and no contract what so ever.

Our prices have been fixed for almost 5 years now and as mentioned above there’s no contract, this proves to our customers that even though we are a business and obviously are here to make a profit we want to make sure we offer value for money and there’s no risk to the customer with joining. As I’ve said before always be wary of gyms that tie you into long term contracts and up their prices every time you renew.


All you need to do to see for yourselves that our facilities are very good is pop up and have a look around, but just so you know that us staff are as knowledgeable as we claim to be here’s a few common fitness related myths I can answer and put right for you:

1. Deadlifts are bad for your back… NO… they are actually very good for your back providing you have good technique and are not lifting too heavy that your technique suffers. Proper deadlifts with a weight you can actually lift will make your lower back muscles stronger and therefore less likely to be inured.

2. You need to eat healthily and cut out carbs if you want to lose weight …. NO …. There is one thing and one thing only that determines if you lose weight or gain weight and its calories. It is as simple as this, if you eat more calories than your body needs you will gain weight and if you eat less calories than your body needs you will lose weight. These calories can be good, bad, protein, fats, carbs, it doesn’t matter as long as you don’t eat more calories than your body needs you will lose or at worst maintain your weight.

3. Lifting weights makes women bulky and manly …. NO …. Women have only a fraction of the testosterone men do which means they can’t naturally get oversized muscles, any of these images you see of very muscular women is because they are taking the male hormone to allow them to grow bigger unnaturally. A normal woman weight training will simply become more toned and have a nice athletic looking body, it will actually accentuate a ladies curves making them look even more womanly, not manly as believed by many.

4. The only way to lose fat is to do lots of cardiovascular exercise ….. Definitely NOT ….. apart from what I’ve mentioned above about keeping your calories at a certain level the best way to burn fat is actually resistance training. I could explain why but it’ll take a while so you’ll just have to trust me on this one.